False appraisals of goods and services on the internet are widespread – and can be difficult to spot when compared to genuine reviews. iStock/Getty Images Plus, as photographed by Anyaberkut, via Getty Images. A Research Brief is a concise summary of interesting academic research and its main concept. Individuals who have a personality that is high in openness – such as exhibiting an eagerness to experience novel things and a wish to acquire knowledge – are more prosperous at recognizing false reviews as compared to other personalities, according to research that was recently brought out. People who are more outgoing usually struggle more when it comes to figuring out which reviews are fake. Myle Ott, an AI engineer and researcher, and his team conducted some research and came to this conclusion using 1,600 reviews from hotels in Chicago that had been labeled as either real or not. They collected the genuine reviews from websites such as Tripadvisor and Hotels. The deception rate for both Com and Expedia is relatively low. They gathered false opinions through Amazon Mechanical Turk by tapping into people to write seemingly genuine hotel appraisals. Later, using Amazon Mechanical Turk, 400 people were recruited and asked to consider what lodging they would select if they were to travel to Chicago. Each individual was given a hotel, studied eight critiques about it, guessed which ones were not genuine and described why they appeared to be genuine or false.
